Welcome to the 'it’s a Coast thing' family; it’s great that you want to join us!

 

...it’s a Coast thing is a new brand for the whole of the North Yorkshire Coast. It aims to reflect and promote a unique coastal lifestyle. It is intended for use by businesses, organisations, events, initiatives and Scarborough Borough Council in promoting the area to existing and potential residents and investors, and by association, adding value to their organisations' image.

 

The brand grew out of the stories local people told us, so primarily ‘a Coast thing’ is honest, real and valued - the very opposite of manufactured marketing spin.

 

Recent years have seen a reawakening amongst many Britons as to the desirability of coastal living. Rather than aspirations to have a second house at the coast, it’s now the dream of many to live by the sea and visit the city only when necessary.

 

The borough offers an unrivalled proposition for those wishing to pursue this ideal - beautiful location, good physical and digital connectivity, business development opportunities, decent affordable housing and towns that have successfully kicked against nationwide coastal decline. While moves to attract new residents and businesses alike continue, it’s crucial that the message gets out that the North Yorkshire Coast is a perfect place to live, work and play.

 

So it’s time to share the story. And that’s why the ...it’s a Coast thing brand has been developed. Just as the brand has its roots in the lives of the people who live here, it is intended for use by those same people. We’re inviting everyone to help spread the message.

 

We anticipate businesses using the logo and incorporating brand values into promotional literature, we envisage innovative community and council initiatives to reference the brand, we expect arts and culture events to be proud to be associated with a creative lifestyle on the coast. We believe it will contribute to your image while also building that of the borough.

 

And it’s not just about a logo - spreading the message involves talking positively about your home, about the things that make life here a little bit special, about your optimism for the future.